Kitzbuhel is a place where the silence of mountain mornings meets the echoes of skiing legends. A small town that, for most of the year, follows a calm rhythm – with cozy cafés, cobbled streets, and postcard-perfect views – but once a year, it transforms beyond recognition.
During the Hahnenkammrennen – one of the world’s most famous ski races – Kitzbühel becomes the winter capital of sport and style. In 2025, spectators included Zlatan Ibrahimović and Thomas Müller, with legends like Hermann Maier, Lindsey Vonn, and even Prince Albert II of Monaco attending. For a few days, this place pulses with music, conversations, joy, and the sound of glasses clinking at the stalls.
But Kitzbühel is more than just glamour and big names.
Here, the history of skiing has been written since 1931, and the Streif – the legendary, one of the most challenging slopes in the world – is a challenge that both professionals and amateurs dream of. Every turn, every meter of this slope has its own story.
This is not a resort that overwhelms with luxury. Kitzbühel enchants with subtle elegance, which stays in your memory.
It’s a place that is confident in what it offers, where everything just falls into place.
A place you want to return to.
Here, the history of skiing has been written since 1931, and the Streif – the legendary, one of the most challenging slopes in the world – is a challenge that both professionals and amateurs dream of.
